Since 2006 Taco Bell has been feeding and promoting up and coming bands. Five hundred dollars of free food with no strings attached is the motto of the Feed The Beat program. Bands of little fame are fed compliments of the bell as they attempt to support new artists.
“We don’t really need to be a part of it anymore. That promotion is better for new bands that really need food on the road,” admitted Jeremy Dawson of L.A. electro-rockers , who are part of the 2012 class which includes the Lumineers, , DJ Dillon Francis and rapper Killer Mike. “It’s a cool thing to see companies really diving in and helping music in general. A lot of these bands are too small to help Taco Bell, but the company is still gives them Taco Bell bucks and puts them on a big website. It’s a great time for corporations to be helping bands in a very unusual music business market right now.
“$500 in Taco Bell is a lot of food. I remember from back in the day,” he continued. “We trained ourselves when we first started this band. You can get full at Taco Bell for $2. That’s a lot of meals.”
Click here for the roster http://www.feedthebeat.
