So Bob Dylan wants to relaunch the American car industry and make you eat yogurt? During the Super Bowl XLVIII, you may have seen these two curious commercials, first this innocent ad for Chobani yogurt with Dylan’s 1966 ‘I Want You’, one of his best songs, then a much more, err let’s say, ‘disturbing’ Chrysler commercial with Dylan himself as a spoke person for America-is-still-the-best, and his song ‘Things Have Changed’ for soundtrack.
Two songs the same day, that’s a lot of selling-out he is doing! However, it’s not the first time this is happening (you may remember the ads for Victoria’s Secret and Cadillac) Dylan has sold out a long time ago, but he is really ‘acting’ in this Chrysler commercial. It’s much more than selling a song to a product, he is physically endorsing it and I still wonder why he is doing this… is this just for money or is he trying to annihilate all these years of commitment for social change, and fight in the civil right movement? From Woody Guthrie’s successor to car salesman? It’s kind of sad, he is succeeding Republican Clint Eastwood on this for Jesus’ sake! And the ad isn’t even original, it comes up with some real awkward statements such as let Germany brew your beer/Let Switzerland build your watch/Let Asia assemble your phone/We will build your car’… wow, did Dylan the poet actually say this?
Chrysler, which filed for bankruptcy a few years ago, isn’t even American owned anymore while Detroit lies in ruins, but Dylan, the author of so many protest songs, is officially a patriot and wants you to buy an America product: nto only he sold out but he recites BS. You know what they say, if time travel existed what would you say to the young version of yourself? In this case, I guess the young Dylan would travel in the future and slam the old version on both cheeks.