UMG Make Deal With Tommy Hilfinger

I wear bands t-shirts as many people do, t-shirts bought at concerts or found in thrift shops, or even on the internet. It’s a great way for bands to make money now that nobody is buying CDs anymore.

According to the LATimes, Universal Music Group has announced it has made a deal with fashion designer Tommy Hilfiger ‘to develop rock-'n'-roll-inspired clothing for high-end boutiques and department stores’. New merchandise should hit stores later this year, and I don't want to imagine how the clean cut blue-red-white label is going to do clothes inspired by Lady Gaga and the Black Eyed Peas.

But apparently, this is not a premiere, as the music company already bought Atmosphere Apparel, in 2008 to develop merchandise for Metallica, Iron Maiden and others, and Bravado in 2007, whose sales reached $300 million last year, and are projected to hit $400 million this year.

So may be the future of music is only in merchandise, and when they say merchandise they have been well beyond the simple t-shirt I was talking about, as 5 million Justin Bieber dolls have been sold last year for example, and I am not even talking about the toothpaste. The possibilities are endless.

Anyway, I wonder what Hilfiger’s take on the meat dress is gonna be.