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"True Avicii: Avicii By Avicii" Reviewed

true dat

true dat

True, when it comes to EDM you have to be a little conservative and reactionary at the same time because if dance ain’t dance, well, what is it? It is a blancmange of sound and EDM refers not to House or Chicago or dubstep or anything but rather songs with various lead singers singing MOR. Like Avicii’s True. An album about as damaging as Guetta’s work with BEPs was fixing.

Calvin Harris might have perfected the ESM as singular song but there was more than enough to go around and Avicii got his with the huge True and not one to go quietly with a “Thanks, it was nothing” he has come across like ten kinds of egomaniacs ever si8nce. Just take a look at this song title, True-Avicii: Avicii By Avicii. But Truye seemed like an overwhelmed piece of pop product (successful, which counts, but what else is new?) the re-mix is hardcore roots beats and treats like House never went away. No bro-step for the bro, no dubstep either, this isn’t the heavy duty deep slow drums; Avicii sounds like ten kinds of Swedish House Mafia.

And every song is an improvement on True. The kick is its less adventurous than the original, but bad country ain’t adventure, bad county is bad country and good dance beats is good dance beats, and if you don;t know the difference listen to the remixed “Hey Brother” outro which should rage not rave on any given dancefloor, and wait for the segue into “Addicted To You” which plays and then expands on the exact same beat.

That’s what EDM is supposed to do but it isn’t what True did. True went too deep into the vocals and became a mainstream pop album and if it was left at that fine, not my cup of tea but what else is new? But it didn’t. Avicii portrayed himself as the second coming and the album couldn’t withstand the scrutiny. Neither can this one but the difference is it is overwhelmingly excellent dance aka as dance. Every track makes presence felt as a rhythmic dance pattern which takes over and maintains the song.

The big time keeper is “Wake Me Up” which jerks itself alive after a moog-y intro and a doctored vocal becomes just another instrument and before you reach the half way mark it starts to ebb before remounting its attack to the end.

This should answer everybodies Avicii problem.

Grade: B+

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