I keep hearing a lot about a band called The 1975. Â They’ve got extremely mixed reviews amongst the group of people I share music tastes with, so I decided that I should find out about them for myself. Â I went to listen to their song “Chocolate”, and watch the music video.
I was immediately intrigued by how the video is in grayscale, giving it a clean and midnight-noir feel. Â There’s also no denying that the band is a quartet of extremely good-looking boys, so that’s a plus and probably is the reason for their increasing fan base. Â It’s obviously big-budget, and has an expansive feel. Â I really love it from an artistic standpoint- it’s shot so well and really diverse, making it extremely interesting to watch.
As for the music, it’s not half bad. Â Matthew, the vocalist, has a very unique style of singing that accentuates his Manchester accent and is totally fangirl-worthy. Â The drums are fantastic and the bassline puts the band in a position where they have a very dancey-feel, kind of like an alt. pop band. Â I adore the melody and its complexity, because in all honesty, bands like this have the potential to be very boring. Â The 1975 avoid this by throwing in little riffs, changing up the melody, and throwing in little surprises. Â It’s very clever.
I think this band has a massive future ahead of them. Â Their debut album just came out in September, and they reached the No. 1 spot on UK’s Billboard six days after, beating Nine Inch Nails’ comeback album.
These boys are gonna be big.
