I think it is safe to say now that Taylor Swift has become more a business woman than an artist, you’re gonna say she can be both and I will say, no, not really… In my mind, artists are lunar characters, dreamers not preoccupy by materialistic things like money and trademark…. In an attempt to dominate the entire world, Taylor Swift has started to trademark unoriginal groups of words of the English language that she probably thinks she invented,… phrases like ‘This Sick Beat’ ‘Party Like it’s 1989’, ‘Nice to meet you, where you been?’, ‘Could show you incredible things’, ‘Cause we never go out of style’… and those are lyrics that appear on her last album ‘1989’…. I don’t get it, you write the most trite line, the type you can hear everywhere, nice to meet you… party like its’… and you can own all these generic phrases? Can I do this or must I write songs to be able to do it?
I wonder whether I will have to pay anything to Miss Swift every time I use the term ‘sick beat’ in a review, I know I am not making any money from the reviews so I am safe, but this is becoming totally ridiculous… Look here to check how many items this woman has already trademarked, and dare to tell me she has not become a business-obsessed girl! Paper products, handbags, stickers home décor, pillows, kitchen linens, beach towels, Christmas tree ornaments… there is an endless list of products, who does she think she is, Martha Stewart? Why everyone isn’t doing this? ‘
So tonight, we gonna, we gonna (tonight I’m gonna party like it’s 1999)’ sang Prince in 1999, and he didn’t trademark it? What a loser! He should sue her just because she deserves it, but she is probably richer than the purple one these days. How many times these generic sentences have been used before? Isn’t it abuse of the English language that she wants to appropriate some groups of words? Can we own words? George Carlin used to have a routine about this, and he was so right on as usual….
What’s next Taylor Swift, what do you want to own? What about trademarking the whole year 1989 just because you were born that year, or the color red because you named an album this way? She is a selling machine, a marketing engine, every aspect of her life seems so calculated and manufactured, even his Instagram pictures with her collection of celebrity friends from Lena Dunham, Lorde to the Haim sisters are there to serve her image of faux cool and fake spontaneity. Everything is strategy in Taylor’s world.
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