A hearty laugh
‘And we pay a fortune in tax. Just so people know, we pay a fortune in tax; and we’re happy to pay a fortune in tax, people should. But that doesn’t mean, because you’re good at philanthropy and because I’m an activist, people think you should be stupid in business and I don’t run with that.’
It seems to me that no band is content with just being a band. Between the endorsements and the promotion and the ‘branching out’ its a never ending cash cow, at least in this case Bono is not trying to act or direct, just scoring the music.
Did I mention that with the exemption of the circe-y flying stunts bits, the entire thing is a disaster? The music on the top of the list will turn you deaf; in a career of terrible songwriting, Bono and the Edge reach the bottom of the barrel on this atrocious piece of music.