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new Justice video for Civilization

The song 'Civilization' from the French duo Justice was used last month in an Adidas commercial, but a new video was just released on Friday. ‘Civilization’ is the titled track off their upcoming album due on June 6th.

Gaspard Augé said in an interview to Stereogum: ‘With Justice, we always did music that could provide strong feelings or images, though we hate the word ‘cinematic’ when it comes to music, because it sounds like ’90s trip-hop. But we’ve always searched a way to make the listener feel either invincible, happy, or sad. For Rubber, I really indulged in my melodic obsessions with no remorse. Most of my musical ideas come from French soundtracks.’

Well, if they did not want to sound ‘cinematic’ they should not make this sort of videos, what is this thing? The fall of the Roman Empire? A video game, the rapture or the apocalypse?

The video is a CGI tale featuring some computer generated Utah desert landscape with colossal world-famous statues collapsing because of some cosmic mysterious decision, and making buffalo herds running for their life. It looks like an old-fashioned catastrophic blockbuster announcing the end of the world, 2012 and a trippy realization of the Mayan prediction.

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