I don’t know what to think about this, was it necessary? What is the point? There is probably no point, except for certain already very rich people to make more money.
Madonna’s favorite French designer, Jean Paul Gaultier, recently appointed as the creative director of the famous drink, has designed two Diet Coke bottles: one is similar to his favorite outfit, his eternal nautical sweater, the other is all sexed-up and looks like one of these lacy cone bra leotards he created for Madonna.
Wow, I realize she was wearing this in the 90s, isn’t it a little too late, two decades later? And who is going to benefit from this? Coca Cola? May be,… Gaultier or Madonna? She actually could afford some help, as her last album MDNA has dramatically plunged in US charts! I just doubt the pictures of Gaultier in Madonna-drag accompanying the campaign are gonna be helpful.
So are you going to buy more Diet Coke to be able to hold this substitute for Madonna’s hot body? Not me, I only drink Pepsi anyway!