Basement Off Hiatus… Who?

they’re back….yeah…

Unless you are a 17 year old kid you most likely have no idea who Basement is.  In the squeaky clean world of ‘alt rock’ these  guys went on hiatus and by doing so boosted their ranks to God like status.  Such a great trend.  Call it quits, hang low for awhile, then come back and its Prodigal Son!  The trick is to come back soon enough that your fans havent gotten too old and moved on to something more mature.

Fall Out Boy did this amazingly, Brand New threatens to do it weekly and Basement did- and whammo!  Social Media explodes.  Bottom line- a mediocre band is back and the fanfare is so contrived it hurts.  Here is the bands statement:

“In the autumn of 2012 we made a decision as a band to put things on hold, as many of us had other commitments in our life that needed to take priority. Almost two years on, for the most part now settled in where we want to be, it feels like there is space for change. When we put out the hiatus statement we genuinely thought we were going to be away for quite a while and we didn’t see any chance of having free time to do anything other than focus on our professional lives. We’re glad that this is not the case. We are really excited to say that Basement will be playing shows this summer and we’re looking forward to seeing everyone again.

Thank you so much for your continued support.

Alex, Andrew, Duncan, James and Ronan.”

There is no doubt in my mind this was a well orchestrated strategy to get them out of the over saturated market and build up some nostalgia.  I predict it to be a massive trend until the kids realize they’re being duped (which could take a while considering how overflowing the pop/punk world is)

Check #Basement on Twitter- you’ll bust a gut with laughter.  We should all try that ploy to boost our importance,