Apples Big Problem

Pndora rules

Apple has a problem so large that I am not sure even Steve Jobs could work his way through it. Apple Radio didn’t kill off Pandora and that is a big problem but what is bigger is what on earth are they going to do about Spotify, about streaming.

Apple is in discussion about starting a streaming service but how can they get it done. Sure, you and I know about Spotify, but a lot of the world is just getting used to Mp3s and ITunes. Imagine if Itunes went to their billions of clients and said instead of paying us $14 for Pharrell’s GIRL, give us $5 a month and get GIRL and everything else.

Now one of two things will happen. Either their clientele will get the message and stop buying music, or they won’t get the message and Spotify will beat ITunes. Either way, Apple is completely and totally fucked.

And if Apple ignore streaming, rather than going away within ten years it will kill off ITunes. The days of owning music are over, you rent all you can listen to for $10 a month and  if you don’t pay your ten bucks a month you lose all your music (of course, if you can’t afford ten bucks a month maybe your problem isn’t  streaming music).

According to PC News “Apple is allegedly mulling the idea of launching its own music subscription service – a Spotify / Rdio / Beats competitor that would theoretically allow users to pull up any music hosted in the iTunes Store for a competitive, monthly rate.”

Also, they are negotiating with Comcast for a Netflix type streaming television service.

There was a time that either option would be a deal killer for Spotify or Netflix, and, you gotta figure that if Apple does it right they could kill off both services, but can they do it right? Or is beyond them now, since Apple radio certainly failed to do what ot was meant to.

The problem is huge and I am so happy nobody wants an answer from me.