Lana Del Rey, The Face of H&M

Retailer H&M has found the perfect place to put Lana Del Rey- in print.  She is more face than voice so what a perfect opportunity for her to cash in on that pout?

Lana will be the poster child for the discount clothier appearing in their ads for their autumn collection.  There are certain performers that simply are born for a gig- this one is a perfect example,

Donald Scheider of H&M said of the Lane appointment, 'The mood is very L.A. noir. It's inspired by our fall collection.'

I nearly fell over with laughter at the consideration of "LA Noir", ya know cuz Lana is so moody.  What the hell prop the broad up in a cheap sweater take a picture and get on with your life.  Quit trying to amp up a sweat shop frock.

As part of her 'campaign', Lana will partake in a full-length film singing a cover of 'Blue Velvet'.  Lana will be wearing H&M on tour. Big surprise there.  Free clothes is free clothes though, the real question is can this songbird recover from the recent crap performances she spewed on to the US public? 

Modeling is the way to go- marry a pop star have some kids and leave us alone.  She tours Australia soon, so that's a break.
 

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