With its retro look and its 50s suburban family, this new video for Ceremony’s song ‘Adult’ is simply too intriguing! It makes us going into the deep secrets of the perfect post-war American family, with its staying-home-baking-pies mom, who decides to dig deep into the garden and finds some secret tunnel underneath the house.
The whole time, she seems to say ‘Don’t ask me what I am doing during the day when my husband is gone and my kid at school’, but her I-love-Lucy-meets-American-beauty-reality turns suddenly bleak and she gets caught at her little game.
I saw Ceremony a few weeks ago, they were a real fury on stage, and when I re-imagine the energy of this song played live, I would have never come up with this sort of story for it! According to Matador Records, the video, which was directed by BRV BLK BRD, aka Adrien Colón, ‘explores the song’s theme of retaining the passions and vitality of youth amid the orthodoxy of adulthood.’ Yeah suddenly a line like ‘Where buildings are nothing but holes in the ground’ takes its full meaning.
http://www.matadorrecords.com/matablog/2012/03/20/ceremony-adult-video-premiere/