The mistake people make is saying, hey, Spotify is only ten bucks a month and you get every song in the world, who needs CDs and MP3s and the answer is: everybody who buys less than 100 songs a year. In other words: the vast vast vast majority of the world.
If you are not a huge music guy, $120 is a huge investment, why would you make it if you buy maybe 10 songs and two albums a year? Spotify can’t compete with those numbers and the free service is a major pain in the ass. Most people want their face songs in one place that they can play when they want to. Most people want Itunes and if Itunes lowered their prices, I mean got together with the labels and artists and charged 50 cents for a song and five bucks for an album, they could run the tables on streaming just like that.
everybody is too greedy, they saved themselves the cost of manufacturing and distributing recordings and then upped the prices by 30% and more because they could and now they can’t but they won’t bring it back down again. Blake Shelton going back in the charts again was absolute proof that prices matter and people would ratehr control what they buy then join a streaming service and if you give them a price they can live with they will absolutely return to buying many many many albums.
The pitch to the vast majority of people is simple: it is the difference between owning your own house and renting your own house. Which would you prefer? If you could make the price palatable people would absolutely go back to buying, and a buying music ublic is the best thing possible for musicians.
