Look at it this way, Demi Lovato has 505 subscribers to her youtube page and 57,381,023 views… the numbers stand out and bad, if 1% of her viewers subscribed to her page, that would be half a million subscribers. That’s kinda crazy, right?
Youtube thought so and, definitely there are wheels within wheels here, but for now let’s take it at face value, did some research and figured 2 billion hits were faked by the music industry to push up numbers and raise advertising fees.
As a music website that never cheats on viewers, we need an answer to this question: how big a problem is this? I would assume that fraud on a massive basis has infiltrated not just youtube but every aspect of the on line business. If, by faking numbers, you can make more money the reasoning is pretty damn clear.
The advertising community is dead meat when it comes to online buying, since it is very very easy to fake your numbers of readers, indeed there are companies where you can essentially buy clicks on a cost per click basis. If you are buying it at 10 cents and selling it at a dollar the numbers speak for themselves. You don’t even have to be unscrupulous to do this, you just have to do it.
But I do wonder why youtube have decided to spring clean at this time, it seems like there is gonna be huge fallout here.