video for Shadow Shadow Shade’s song ‘Say Yes’, reviewed

Music videos are very often pointless and shallow, but if you stay insensible to this one directed by O’Shea Read for Shadow Shadow Shade’s song ‘Say Yes’, there is no hope for you.

The bombastic anthem is used to document the life of an immigrant worker named Alonso Alejo Lopez who struggles to make a living in Los Angeles. As we follow Alonso through the streets, doing little jobs like selling roses, the triumphant horns and bright larger-than-screen chorus of the LA septet are so life affirming, so full of this wide-crazy optimism, you cannot be touched by the contrast and think that hope can be everywhere. Silly? May be, but 4 minutes may convince you:

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