Get a load of this new ad for Nike sneakers featuring Kobe Bryant.
Set up as a mock motivational speaker Kanye plays second fiddle and scores the laugh. Kanye is so cool and I think his arrogance plays really well here. For the record its his facial structure that always makes him look tough, the jaw is always out.
This is yet another instalment of rockers in ads. We had Bon Jovi selling pain relief, Cindy Lauper pushing the NY Lottery now we got Kanye and the kicks.