Showcasing an album on YouTube seems to be a new thing now, Bright Eyes had already done this for ‘The People’s Key’ with a private listening with Conor Oberst and friends, but TV on the Radio is going further and has made a little movie for the release of their album ‘Nine Types of Light’.
It is a sort of visual adventure around the album, as the band asked friends to make videos, alternating with bizarre interviews of people (and kids) talking about their dreams, love, fame and the future. Actually this even reminded me more about ‘The People’s Key’ and the pseudo-new-age monologues of the old guy…
The videos are creative and the imagery is very diverse from real movies to computer animations and cartoons. I’m not sure it is the best way to listen to an album for the first time, but it’s a very personal thing!
The movie turns into a little fiction towards the end, imagining TV on the Radio meeting each other at a local dinner, a year after they have split up… catching up and making fun of Prince
It lasts 59 minutes, but beware, if you start, you will have a hard time to stop watching.