How can you sell out every night of a world wide tour and still lose money? Easy, spend on your production much more than you make. Exactly what the poster girl for integrity, Lady Gaga has done.
Lady Gaga said: “I spent every dollar I made on my music, my art. Every dollar. I don’t wait to get budgets from the label. I do it on my own. I don’t give a fuck about money. Unless it’s on the stage, I don’t want it in my hand.”
Highly admirable way to go bankrupt and, if the sophomore effort stiffs she will indeed go bankrupt, but if it hits big she will have an Arena ready show and become the first female act to make that move in decades.