I am convinced I can do a weekly column on the newest marketing schemes by the band KISS. They basically need to do nothing more than create these really 'out there' products and services and well.. who is buying this stuff??!!
We have mini golf, coffee shops, bars, restaurants, baby KISS comics, dolls, clothing, beer, food, and now.. a TV show in which the Hello Kitty character is in KISS make up.
USA today reports that the show (in the works) is based upon the 2010 merch line featuring the Hello Kitty motif. The show will feature "four Kiss x Hello Kitty characters living their rock 'n' roll dreams and bringing pink anarchy to every situation they are in."
KISS bassist Gene Simmons is slated to be one of the executive producers. "Knowing and viewing The Hub as I do daily with my three children, it is the perfect home for us to bring the Kiss Hello Kitty juggernaut to yet another generation,” says frontman Paul Stanley.
I recall the days when KISS would show up on cartoons such as Scooby Doo so this cartoon bit is not a new thing but is it a way to crack the little girl market? Why? The marketing of KISS is so over the top that I cant imagine what could be next. What hasn't been done already? Although I find the merchandise cute enough and can definitely see it at my local teen hang out- I'm not so sure I can see some seven year old girl watching a cartoon of HK in KISS makeup.
Worth a shot I suppose. Cant wait to see what the next offering will be from these guys.