"Joplin is my home. It is the place where I find comfort and rest. The tornado that hit our community was not only devastating to the city's prosperity, but also the lives of the victims. My greatest hope is that after the cameras leave, we will not be forgotten. I love this city and plan to stand by its side until it is completely restored and livable. We are all encouraged by the help we've received. Thank you everyone." – Christofer Drew/Never Shout Never
The US has been inundated with tremendous natural disaster lately. Tornadoes, heat waves, floods seems a never ending sob story of ruined lives. The Tornadoes that recently leveled parts of Massachusetts are literally 20 min North of me. Not exactly the type of thing we're used to seeing.
What we are used to seeing is pathetic gratuitous please for cash from celebrities. Anyone remember the pathetic Haiti telethon, Gagas rubber bracelets for Japan? It seems to me that we keep missing the point- but it also seems to me that Christofer Drew got it right.
When you text JOMO to 50555 to donate $10 to the fund. 100% of proceeds goes towards the immediate and long-term recovery in Joplin.
You're not going to meet him, your not going to kiss him or get front row seats to his shows, hes not going to sign anything hes not going to do jack but ask you to text for $10. and that will go straight to relief via the American Red Cross. 100% and right away. Enough of the variety shows this is how you do it.
To hit up his teen crowd Drew spoke to them in their familar zone- the text. Wonderful brilliant and simple. To further drive the point home Christofer hit the streets with his video camera and made the following video.
Well done kid.