On one hand, it’s true that rock seems dead, I mean when I hear what kids listen these days I have the impression that most of the music I listen to will be completely over when my generation is dead. On the other hand, great classics will never die, otherwise dinosaurs like Mick Jagger, Paul McCartney would not continue to sell out arenas, and not exclusively to the 50-70 year-old generation.
This video directed by Federico Brugia and posted by Filmmaster Group, an Italian-owned holding company, is the anti DJs and EDM ad, if I heave ever seen one. What I don’t really understand is how Rolling Stone can be associated with this? There is an article about it in the Italian edition of Rolling Stone, but how can the magazine be anti-DJs and anti-EDM when it is always talking about it and has featured Deadmau5 and Skrillex on its cover?
The images are really provocative, giving a brand new meaning to earworm, associating electronic dance music with drugs destroying your body, calling DJs ‘criminals with the license to shoot shit in our eardrums’, making ‘electronic noise that they try to pass as music’. I am sure the video is not going to please the David Guetta, Avicii, Diplo, Deadmau5 lovers of this world. Of course, if you have a tendency (like me) to think that most of these noise makers are full of themselves, you will greatly enjoy this video. I honestly will never understand why these knob-pushing people have become such huge stars, as the rare parties I have attended had never impressed me: it was just a crowd on ecstasy restlessly bouncing on the same boring two-note rhythms, with no surprise, no real originality, and no soul, just repetitive and predictable stuff which got so boring after a few minutes! They pretend to be innovative, but I have never heard it, and I am curious to see if this type of music will survive the decade.
Anyway, Rolling Stone endorsed or not, this video really mocks the wannabe superstar DJs, the owners of the nighttime,… and honestly it’s refreshing to watch this when EDM has become so fashionable.