I was reading about how Spotify has changed the listening habits of people, the usual stuff we've been writing since it launched in 2011. But one thing wasn't the usual stuff, the writer noted that if and when ITunes launch their own subscriber based music software, they will get more subscribers in an hour than Spotify have gotten so far. They will annihilate Spotify.
Actually, nothing could be truer which makes Spotify's inability to make a rush at the US marketplace all the more alarming if you are a Spotify fan. Overnight, Spotify will be a relic despite it having a vastly superior interface to the archaic ITunes (I am sure that is at least part of the often put back 11.0 launch).
According to "Cult Of Mac": "Word on the street has been that Apple is preparing to launch its own Spotify/Pandora-killer in the near future, and a new report today from Bloomberg claims that the rumored internet radio service will launch in early 2013." A radio will be interesting, but radio won't come within a million miles of killing off Spotify. But a subscriber service would be the death knoll for them. I don't see how Spotify could recover because they will have essentially squandered a year of market domination preaching to the converted.
Of course ITUNES have a huge problem of there own. A mammoth one. It is as if they are destroying a business plan where they make 10 cents a track sale to a business plan where they make 10 cents per 1000 track streams. If they do it, they are screwed, if they don't do it, they are screwed.
Spotify had one job this year. Getting on television for the sole purpose of switching folks from ITunes to Spotify. The sale was simple: everything ITunes has FOR FREE. how could it fail? I would have outspent Romney and Obama combined. I wouldn't let anybody turn on the TV without having it spelled out and I would have done it nonstop. I would do it now, today. Have you seen ONE COMMERCIAL FOR SPOTIFY???
Compare it to IHEARTRADIO, from Clearchannel, an internet radio company of mammoth proportions who are all over television and bound to be ready to do a serious rollout somewhere. Why do they get it? Because Clear Channel is in the business, they believe in advertising, while Spotify are amateurs in the advertising field so don't realize the benefits of advertising.
It is almost unbelievably stupid. Hell, if I was Spotify I would start my own TV network and run videos 24/7… I would but Cool TV. As is, they have a major problem because the second ITunes goes subscriber base, they are over.