Lady Gaga has launched her new perfume, Fame, and she did it with excess, and some over-the-top decorum that she is well known for. Honestly, a 5:30 minute-add for a bottle of scent? Who can go through this, except one of her little monsters? Believe it or not, she had already released a trailer for the add a month earlier, because she is Gaga, the queen of the fake build-up, the diva of the big suspense that bursts like a bubble full of stinking air.
But she does it with class, weirdness and grandiosity, since it’s all about the packaging that she carefully chooses.
According to different reports – I bet the whole media world was there – She took over the Guggenheim Museum in New York City, no less, the last day of NY Fashion week, arriving in a black convertible, and wearing some indescribable outfit, half midnight-summer-dream fairy, half fur-wearing-billionaire-retired,… unless she was attending a vampire ball? Once inside, she became the art-show-freak she loves to be, getting inside a giant perfume bottle.
The famous guests (oh you know, the usual suspects, Paris Hilton, Lindsay Lohan and Yoko Ono), surrounded by Abercrombie-like male models, were then obliged to watch that little movie of hers.
After the film, Gaga, then curled inside the bottle, slept for an hour, and the guests could put their hands inside… when she woke up, she pissed in a champagne bucket and got a tattoo of a renaissance cherub on the back of her shaved head, in front of this adoring court. What, you are surprised?
What the hell was this about? You mean Yoko Ono watch Lady Gaga sleep inside a giant bottle for an hour and then pee in public? Next time she will pee on the audience and they will still applause and find it fantastic,… what a bunch of gullible snobs!
And the movie? Oh well, it probably has a monstrous budget according to the Hollywood Reporter, and Gaga is mostly naked in it, first featured as a giant bronze statue, then a terminator cyber, a dominatrix alien-vampire, taken over by males from Lilliput like a female Gulliver. It’s weird and ghoulish, but it has a warning at the beginning as if we could still be impressed by that kind of stuff.