Nick Lowe hasn't made a music video in 18 years. Why should he? He is established and proven and doesn't need any gimmicks to sell himself.
For some reason he opted to make a video for the tune "Sensitive Man". A cheesy sort of visual that really has no merit and no promotion. A weak if not laughable story line with bad acting and bad graphics.
And its cool! See this is why some guys are legend. Lowe looks great by the way all elder gentry in the Buddy Holly specs and its nice to see Wilco and Robyn Hitchcock helping out their pal. The song is adorable and if you let the story line have some slack its sweet enough. What I like most is the fact that Lowe even did this. It's a bonus for his fans to have something so frivolous to add to their collections.