He may scare a few, but I don’t think David Bowie is gonna offend anybody with his new video this time, there is no Jesus-envy and no prostitutes with clergy, just plain Bowie, and a lot of him! Just Bowie’s face looking mad and super intense during the whole video.
‘Valentine’s Day’ was instantaneously my favorite one, the first time I listened to his last album,… because, of course, you remember that David Bowie released ‘The Next Day’ this year! It already seems it was a long time ago, but I certainly do remember and we now have a video for the Ziggy-Stardust-Beatles-que- song.
Out of nowhere, Bowie updated his website last January with a video for the lead single (and my least favorite one) ‘Where Are We Now?’, then there was a second video for ‘The Stars (Are Out Tonight)’ in February, and there was the religion-bashing one ‘The Next Day’,… so this is actually the fourth video, meaning that Bowie really like videos, or rather knows that people watch YouTube extensively. As a matter of fact, the social-media-savvy Bowie released the song on YouTube and Facebook Monday night/early Tuesday morning, depending on where you live.
The video is much more visually stripped down than the previous ones, no storyline here, just Bowie and more Bowie, rocking with his small red guitar in a bleak industrial place and making scary faces after scary faces. It’s really hard to sustain this intense sight and these famous heterochromia-eyes. Watch the video below, and believe the images, not the catchy music, it’s not a love song: According to the producer (and bassist) Tony Visconti, the song is about a high school shooter!