Music in advertising always amuses me. We covered it hear before shame on you T-Mobile for the Cat Stevens thing but there is also something rather interesting that occurs with this.
Series promo ads are now cashing in on the trend and those lesser known bands we love seem to be getting some national exposure.
Case in point?
NBC’s Friday Night Lights ads have the song “The Walls”, by The Rocket Summer. Now is this effective marketing?
Well, I’m sitting here writing with the television news on, the Magpie in the next room preppin for school.
This commercial comes on. I hear “WHAT?!” a running sound, a smack into the door and a trip and near fall.. as she flys to see why its on. This amuses me- but also made my lab rat, stop dead in her tracks and stare up at the wall to view the entire commercial while singing the lyrics.
Well done NBC, you got teenagers attention.