I couldn’t adore Title Fight more than I already do, but their music video for “Be A Toy” is simply pushing that seeming impossibility into reality. Â First off, the video itself is adorable and personal and intimate in ways that fans will love and inspire them to watch over and over again. Â The song is a unique entity all on its own- it’s unlike anything else the band has done and has a different sound that proves how TF is versatile and not a force to be reckoned with.
The video is shot in Super 8 mm film; as a photography nerd, this tickled my fancy. Â No one shoots music videos in film anymore, and if they do, it’s 35 mm. Â It’s all about ease, and TF never really were the simple type. Â It shows concert footage that’s dark and gritty in the most punk rock way possible and then contrasts with the band messing around and being goofy. Â It’s the same quality that One Direction fangirls squee over and get googley-eyed for, only more hardcore, of course.
The song is a masterpiece. Â Jamie, the vocalist, shows a less intense side and slides his way into the vocals, and they’re not quite the forefront of the sound. Â The composition is beautiful and even though you can still tell it’s clearly Title Fight, you can’t help but bat a lash at how they are trying something a little less familiar. Â Being used to the hard, intense sound that’s vocally driven and loud, it came as a bit of a shock, but a wonderful one, nonetheless.
This band is a group of geniuses, constantly keeping us on our toes and getting better every step of the way.