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Time And Tidal Wait For No Man


The problem with Tidal isn’t whether Jay, Bey, Re, et al  either deserve the money or don’t deserve the money but whether people will pay the money. In theory, turning a streaming music subscription club into the velvet rope exclusive VIP tickets, free poster top twenty rows, tickets meet and greet is not a bad idea, but in practise?

It seems unsustainable, like a concept whose time will never arrive, it promises something it can’t give and at the very least it should have stuff that blows your brains out. Maybe the Wu Tang Clan album, or a Jay Z and Beyonce duet album that will never be available elsewhere?

Instead, the sound improvement is not worth paying for, “American Oxygen” is not as good as “Bitch Better Have My Money” and it isn’t big enough to get people to invest $20 a month in.

I don’t want to claim that as an art form rap is easier than any other form of music, of course not, but I will claim rapping over samples  is faster than fully orchestrated songwriting, and with that in mind,maybe Jay Z can release an only for Tidal album, Bey would be more difficult, but maybe she can do EPs, maybe Coldplay, Madonna, folks like that instead of giving away bonus tracks, can give them only to Tidal.

There’s money, there, right? Right but not so fast… If Jay Z released a Tidal only album how soon before it is pirated? Well put it this way, you can stream “American Oxygen” on New Jams four days ago. Big fucking exclusive. I didn’t go looking for the video but I have no doubt it would be easy to find.

So what are Tidal doing exactly?

1 – They release an exclusive album to Tidal

2 – Everybody who wants it, downloads it for free

3 – They are fucked.

Perhaps it would make more sense to use Daytrotter as the model: $2 a month, a year in advance. I have no need for Tidal but at $2, hey, why not? That gives em a year to prove I can’t live without it.

Look, I’m not claiming Jay Z doesn’t deserve your twenty bucks (though the comments have been vitriolic, “why? so he can buy a sixth Ferrari?” not untypical) but who is worried about Jigga paying the rent?

Also, the entire sell stinks. Oh, I see, this is so the musicians can get what’s coming to them? I have never heard of a business enterprise whose main selling point was more money for the billionaire artists and not a thing for the consumers. What sort of business model is that? There are many things that might concern the average fan, but Beyonce not making enough money isn’t among them.

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