Its a harsh reality of life that our idols are not those out curing disease or solving societies ills. We like glitzy hot rock stars covered in tattoos and attitude.
A properly thrusted pelvis carries more admiration than a properly executed serum any day.
Enter Geoffrey Beene, American fashion designer and all around good guy, He has taken on the mission of getting present day Scientists the credit they deserve. So in Decembers GQ magazine, you will see rockers side by side with some of the greatest analytical minds.
The ads will match up Nobel Prize winner Elizabeth Blackburn, cancer researcher Craig Thompson and surgery professor Mehmet Oz with music celebrities such as Brett Michaels, Debbie Harry and Timbaland.
Interesting idea, but in GQ?
I think the publication wont hit the proper target market but its a cute idea just the same.