P. Diddy gets a bad rap (sic) because he is such a clown now but back in the day he did white boys ahuge favor: he made samples recognisable. Take Biggie’s “Mo Mo’ Mo’ Problems” with its Diana Ross “I’m Coming Out” everybody in the world recognized and everybody in the world finally and forever caught the concept.
It lead directly to stuff like Jay-Z’s crossover “Hard Knock Life”, the mainstreaming of rap, the mainstreaming of dance.
Fastforward fifteen years and I am reading an article in Rolling Stone about “Raptronica” detailing how the clubland modern dance music stars are raiding obscure and obscurer club hits. For instance Pitbull’s “Hotel room Service” samples Nitghtcrawlers club hit “Push The Feeling On”.This is a tencho heavy house song and it’s weird seeing it on a hip hop song.
The great French DJ David Guetta is all over Black Eyed Pea’s album of the year The E.N.D. and, according to RS, he began to mix of club and hip hop there, “It’s the best of both worlds” Guetta told RS. “Will i am and I were jumping in the studio screaming ‘We Made A New Sound”.
You can hear it on sounds by LMFAO (playing Webdster Hall dec 4th), Fllo Rida and Lil Jon.Just don’t ask me where they got the sample from…