Brian Lippey Of Guitar Shop TV Talks Shop With Rock Stars

rock nyc partner Joe Mcelroy introduced me to Brian Lippey, of Guitar Shop TV, figuring we had a lot in common, maybe could do some business together. Maybe we can, but whether or not Lippey is a great person to know if you love rock and roll.

After a successful career on Wall Street, Lippey changed careers and returned to his first love, rock, and more specifically guitars. He started the website Guitar Shop TV, a beacon for both guitar wonks and the casual fam. Also, his Artists Showcase is a big opportunity for up and coming bands and if what you are after is more famous folks, you will meet everyone from Steve Tyler to Johnny Winters on www.guitarshoptv.com

I sent Brian some questions and here is his replies:

1. Is your primary interest music or the guitar itself? 

I’m a guitarist and have been most of my life, so I view music through that prism—The guitar is an great instrument that spans many genres of music, rock, blues, jazz, metal, country, folk, reggae, many other—It’s also a true equalizer, uniting people across countries, races, political beliefs, and socio-economic backgrounds

 2. Where are you from? raised?

Newark, New Jersey, USA—I had the pretty amazing experience of growing up in a tough town, learning from my environment, and making the most of it, and ultimately becoming a better person thanks to that experience

 

3. How old were you when you learnt how to play guitar? Was it a revelation?

I started when I was eight and really stayed with it—I had a great teacher—Roosevelt Spann, a big black guy who taught me about Wes Montgomery, Muddy Waters, Howlin’ Wolf, lots of players white kids would never know about

 4. You worked on Wall Street for years. How does finance compare with art?

They both can give you freedom of expression—Without financial security, it’s difficult to develop one’s art or be discovered—On the other hand, most wealthy people have not suffered.

5. I know you speak France, and I know you are well travelled? How did that come about?

I learned French in college and them used it pretty extensively for business in West Africa and in France itself—I’ve always had a deep interest in international relations and was bitten by the travel bug at an early age (maybe related to my desire to escape from Newark!) I traveled a lot as a kid, mostly road trips around the US and Canada, and Europe with my family. I really started traveling when I worked in finance, and spent a lot of time in Asia and Europe. I lived in London for 5 years and Hong Kong for 7 years.

 6. What is the impetus behind GSTV? How did that begin?

 Guitar Shop TV an online TV channel focused on a global audience of over 100 million guitarists and countless guitar music fans. The Guitar is a true equalizer, uniting people across countries, races, political beliefs, and socio-economic backgrounds. We are a passionate audience yet until now there was no single place on the web where we could all hang out together and share this passion. I thought this was an opportunity and I decided to create a video-driven online destination where we can chat about the coolest guitar gear, watch interviews and performances by top guitarists and bands, have backstage access to the most exciting venues around the world, and share our common passion: great guitar music!

 7. Please explain the Guitar Shop Roadshow.

It’s a concept we’re developing for a cable TV show, using the library of footage we’ve shot over the past few years with Guitar Shops around the country—Stay tuned to guitar Shop TV, more to come

8. How can I view episodes?

 9. Who was your favorite musician?

So many great guiatrists—but it I had to pick one it would probably be Robben Ford, with Jeff Beck a close second

 10. What is the Artist showcase all about

 Guitar Shop TV’s Artist Showcase is an exciting new opportunity for talented up-and-coming  bands to be discovered by our worldwide audience, gain exposure, and dramatically increase their fan base. Winners are selected monthly and invited on Guitar Shop TV to be interviewed, perform, and appear on the same episode with some of the top celebrities and stars of the guitar and music world. Besides being a chance to reach a large new market via the fast-growing medium of web TV. Appearances Guitar Shop TV are also a great way for bands to promote their music, events, and products with our viewers around the world.

  11. How can I hear, purchase or otherwise these videos? 

www.guitarshoptv.com

 12. I know you have been a session musician, does it help being able to discuss music with your peers?

Definitely—that knowledge of music and the creative process creates a bond and allows a depth of conversation that often isn’t possible if you’re not a musician

 13. GSTV is very much in its infancy, how do you foresee this developing?

 Well. It’s not really in its infancy, we’ve been up and online for about two years, but definitely we have big plans for further growth and development. I’ve built a number of successful businesses in different parts of the world, including New York, London, and Hong Kong over 20 years, and in Guitar Shop TV, I have the privilege of combining my passion for and knowledge of guitars with my business acumen. My team and I have positioned Guitar Shop TV as part of the major shift currently taking place in media viewership, from traditional broadcast television to web-delivered streaming video and online television shows. We’re committed to creating and delivering top quality, entertaining, interesting programming to other passionate guitar music lovers around the world.

 14. On a personal level, what music do you particularly enjoy?

I have pretty eclectic tastes: I love soul/R&B, blues, punk, reggae, British 60’s stuff, alternative country and of course rock n roll.

 15. Anything else?

Thanks for your interest and support for Guitar Shop TV and we’re looking forward to collaborating with rock nyc to share great content with our viewers

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