Life can be summed up by one word: Memory.
We can’t see into the future.
It’s difficult embracing the present.
Now the past, the past is either full of memory, or lacking of memory. With a lack of memory, at age 65, have you really lived? If you cannot remember life, did life really happen? Will your life be full of all the facebook invites you’ve accepted? Your favorite porn site on the internet? Dog The Bounty Hunter? How many iPhone apps you have? Online dating?
We get it. Digital innovation is necessary and possesses many perks- but why is innovation all digital? Is it because of the mass online audience you can only find on the internet? Is that why your retail venue is perched on the internet? Most people would obviously answer yes.
My answer: Eh.
Sure you can run the rat race and try to tweet ur way to scoring a deal for a band, you can go ahead and friend Atlantic Records on facebook, but then what are you really doing? You’re settling for a life of competition, not success. Your resting your business on your rolodex, as opposed to your content.
YES, networking will get your business up and running, but that’s the EASY part. Now you’re fucked.
You’re really fucked.
NOW… well, now you must maintain your business, which is MUCH harder than to obtain a business. I mean, all you REALLY did was attain success by not shutting the fuck up about your new endeavor, but what did you CREATE?
Networking is not the path to success. Creating products and services that solve problems within your industry is a better start and innovation is much more primitive than most people believe. If your selling something that is not bridging a gap in society- good fucking luck staying afloat. And even if you do, have fun doing it…. sounds terrible to me.
Never settle for good business. The only solution is to be great, or literally, die trying. After all, isn’t it better to die trying to create, rather than to die trying to protect?
In the end, if you build it, they will come. If you talk about it, they will check it out.