Undisputably, it will take a change in perception on an old timers like my perception abilities.
Undoubtedly you won’t own your own music any more? But do you own your own shows you watch on cable?
Yeah, subscription based music is here to stay and if itunes don’t get into it they are gonna have hard time getting people to give up their spotify.
With that in mind, the hot rumor has Apple purchasing a nine story building to house the new music deliver and my bet is by the end of next year it’ll be here.
If it ain’t? Spotify here I come.
Update: Itunes have said there will be a big annoucement tomorrow at 10am. here we go…