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Why Are Music Streaming Numbers NOT Through The Roof?

My day job is in advertising and every day I get a dozen emails screaming about how HUT (viewing levels) are going higher and higher, 20$, 30%, 50% increases. But nothing from streaming services, why is no one mentioning it?

Searching for answers,  I took a look at Spotify’s “United States Top 50” playlist, updated daily and one of the few numbers with zero algorithms and zero, by which I mean that they are, in fact, what they are. I check it out all the time, and check out the # of streams as well. And usually, unless there has been a big release, the top songs are around the 1.75M streams, and it goes down to around half a million. So I was expecting an upward hit of maybe 25% and instead… “Blinded By The Light”, the top song of the day, was at 1.5M and it went down from there.

My assumption is: people are not listening to music as much at home.

Why would that be?

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