Yup, now that is something that is really quite scary. In 2015, vinyl sales, a mere blip of 17 million units moved, generated $416.2M, while the Freemium Platforms at Youtube and Spotify and others COMBINED, generated $385.1M.
That is scary, and it makes no sense.
People keep claiming that streaming killed the music business, killed off CDs to the detriment of the artists, but these figures suggest they annihilated the music business, vinyl was a money maker we know, but was it to this degree? How is possible that nobody is making any money from Youtube? Why has Taylor still got her videos on Youtube when she isn’t making money off it. when her vinyl sales is generating more than Youtube?
According to Digitalmusicnews.com “Vinyl sales have been surging for years. But now, the oldest format on the market is generating more revenues than all ad-supported on-demand streaming music services, combined. According to data released this week by the Recording Industry of America (RIAA), vinyl sales reached $221.8 million on 9.2 million units at the half-point of this year in the US, a 52.1 percent year-over-year surge.”
That means: “That’s more than all music royalties generated by YouTube Music, VEVO, SoundCloud, free Spotify, and all ad-supported, on-demand streaming music platforms combined during the same period.”
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The reckoning that’s coming from embracing the digital/sharing economy is gonna be Biblical. That light approaching as we slog forward, the one we think is the end of the tunnel? It’s not the end of the tunnel.