In 2021 one of our biggest pop stars, Billie Eillish, is getting just too big after years of steady climbing including the latest 007 song. Meanwhile Rosalía, the Spanish flamenco pop performer crossing over to Latin Urbano pop and beyond, from 2019 to the present day breaking loose, reaching an early zenith in 2019 with the electrifying “Fucking Money Man,” and spent 2020 jumping on remixes by the likes of The Weeknd and Travis Scott as well as tracks by superstars of Latin American reggaeton pop like Bad Bunny.
So two big, big names, created a song, “Lo Vas a Olvidar” (translates to “Will You Forget It”) together for the HBO Max naughty teens specialty “Euphoria” and also filmed a video, as dark and brooding as Billie’s signature sound can often be, with the two women synchronized singing and Rosalia’s haunting voice as a bridge.
I wasn’t crazy about “Euphoria” -I guess after seeing “Kids” and “Thirteen” there is nothing Zendaya can do that would shock me, and while the song itself is certainly an original variant with an echoey beauty and a background sound shimmering and fading in and out. The song has been simmering for over a year, the initial recording session in Los Angeles found the two in, gasp, the same room. Billie sings mostly in Spanish (but phonetically) and the two sang most in Spanish. Finneas Eilish produced.
Consider it part of Billie’s attempt to see what she can add to her signature sound without subtracting from it overall. The lost love track is familiar, the Finneas touch both shimmers and remains a side dream to the haunting singing.
Anything else? Sure, the video -all nails and fashion fails, is below and while it isn’t great that, it is a signpost up ahead for Latin pop crossover.
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