You have probably used this handy app called Shazam, which allows a very easy way to identify a song when you hear a tune you like and don’t know what it is, or when you are certain you know the song but can’t remember the title… just open Shazam, touch the screen and in a few seconds the app gives you all you need! Plus it saves all the songs you have Shazamed in the past,… I have been using Shazam since February 2014.
However, if you live in England, you may have noticed a problem lately. Shazam failed to recognize a few songs as fast as before, it took much longer and the app even sent messages like ‘still listening’… ‘is it ummm’… ‘I am sure I know this one’… During this Shazam hiccup, people received text messages to explain the symptoms of Alzheimer’s and once Shazam eventually found the song, people were delivered a call to action and were encouraged to donate money to a non profit organization, Alzheimer’s Research UK.
The day Shazam forgot; was done in the UK, during the month of April and according to Adweek, it made 2,018,206 impressions, with 5,096 people ending up visiting the Alzheimer’s Research U.K. donation page.
Do you want to see you favorite add turning into a fundraising? What’s next? A running app asking money for muscular dystrophy research? Sure Alzheimer’s disease touches more than 5,1 million Americans and is estimated to touch 65.7 million people worldwide in 2030, sure it touches mostly old people and our population is aging, whereas Shazam is mostly used by young people,… so it was the only way to connect both populations:
‘We hoped we could provoke some thought from Shazam users and drive people to the charity to support us, or to find out in much greater detail about all the symptoms,’ said Tim Parry, communications director for Alzheimer’s Research to the Verge. ‘While what we did on Shazam was only a snapshot of the condition, we felt more good would still come from engaging people in this way, as opposed to doing nothing.’
It is a smart way to get the attention on a terrible disease, a short moment of inconvenience, but overall a clever way to make a connection between a brain ravaging disease and one of the most trivial things you will do in a day, looking for the title of a song.
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