EXHIBITION DATES: October 19 – November 17
OPENING RECEPTION: Friday, October 19, 6-9 PM
SPECIAL CONCERT AT THE ECHOPLEX: Friday, October 19, 9 PM – 2 AM
“Black Sabbath has been one of my all-time favorite bands for decades and I think it’s only fitting that we celebrate 50 years of the masters of reality. I’m proud to be part of this show and to bring this to Subliminal Projects and Echo Park all the way from Birmingham.” – Shepard Fairey
ECHO PARK- Subliminal Projects is pleased to present NEVER SAY DIE!: Celebrating 50 Years of Black Sabbath, curated in collaboration with Home of Metal. This immersive showcase features portraits from the Home of Metal Black Sabbath fan archive, historical photos, a group art exhibition, ephemera, and memorabilia provided by Black Sabbath’s original drummer Bill Ward and bass player Geezer Butler.
In conjunction with the opening of NEVER SAY DIE!, Subliminal Projects has teamed up with iconic Los Angeles rock venue The Echoplex for a special concert following the opening reception to feature BLACK SABBITCH and special guests, along with DJ sets by Shepard Fairey, and DJ Painkillerkim. Anyone who attends the opening reception at Subliminal Projects will receive a wristband for free entry into the concert!
Formed in Aston, Birmingham England in 1968, and cited as the pioneers and godfathers of heavy metal, Black Sabbath was founded by Tony Iommi, Geezer Butler, Ozzy Osbourne and Bill Ward. From humble beginnings, Black Sabbath created a new sound, a new aesthetic, and a new culture – Heavy Metal. Fifty years later we celebrate the band, their impact on music and the fans that turned Black Sabbath and Heavy Metal into a global phenomenon.
The exhibition aims to showcase how the music of four working-class men from Aston, Birmingham UK captured the hearts and minds offans globally and inspired an entire genre of music, art, culture and community.
This exhibition was made possible by OBEY CLOTHING.
ABOUT SUBLIMINAL PROJECTS
“The driving principle of Subliminal Projects is that art should be accessible to everyone and that art can come from many different perspectives and cultural niches. Good art is good art, whether it’s done on an album cover, a skateboard, canvas, or found cardboard.”- Shepard Fairey
Subliminal Projects is a multi-functional project space and gallery established by Shepard Fairey and Blaize Blouin in 1995 as a way to introduce skateboard culture and design to the art world. The concept grew and found roots later in Los Angeles, at a time when many artists found themselves shut out by the “art scene.” Subliminal Projects emerged as a gallery that championed emerging and marginalized artists, built out of cultural importance to serve as a center for the community to openly express and spark dialogue about art, music and activism. Now located in the historic neighborhood of Echo Park, Subliminal Projects continues to offer a platform for artistic exploration and innovation. Gallery hours are Wednesday through Saturday from 12 to 6 pm.
ABOUT HOME OF METAL
An ambitious cultural project, Home of Metal celebrates the forefathers of Heavy Metal, Black Sabbath, and the music inspired by them,which has left a distinct mark on popular culture, and created a dedicated global following. Home of Metal’s exhibitions and events join the dots between music, social history, visual art and fan cultures to produce a new perspective on Heavy Metal; one that is celebratory, eschews notions of high/low art and joins audiences and performers together.
Home of Metal is a project created and produced by Capsule and is generously supported by Arts Council England, Heritage Lottery Fund, Laney Amplification.
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