Do you remember when Paul McCartney tried to get in a Grammy after-party in Hollywood at the beginning of this year? He was denied at the door, even though he was with Beck and Foo Fighters’ Taylor Hawkins. Security simply didn’t recognize him or any of his famous companions, which, for me, seems incredible. Millennials don’t know who McCartney is and they don’t listen to the Beatles, how sad is this? And when the Washington Post let a millennial make fun of one of our sacred cows (McCartney’s ‘Yesterday’) in a stupid essay, that was the end of it: I can’t stand Millennials, they complain about everything and they have crass music tastes anyway.
However Lego has announced the arrival of this new Beatles thing, and I wonder… whom is it for? If 30-something ignore everything about the greatest band that has ever existed, do you expect toddlers to get interested? Or do you expect Boomers to play with Lego?
In any case, here is Lego’s Yellow Submarine set, packed with mini versions of each one of the fab fours. The idea was approved after gathering 10,000 votes cast at the Ideas website, so I guess there is a real demand for this, unless the only persons who vote on these websites are retired guys who want to kill some time.
Still, this submarine is packed with details as this description lets us know:
‘It features a functioning propeller and rudder, as well as a set of periscopes that can rotate to different angular positions. Perhaps the funniest part of this model, however, is that the top cover of the chassis is removable to reveal a cockpit that fits all four minifig Beatles members.’
Designer Kevin Szeto, who is visibly not a millennial, had this to explain to Ultimate Classic Rock: ‘As an amateur musician and songwriter, I have always been drawn to the music of the Beatles. The creation of the Yellow Submarine model was really my way of showing my affection for the Beatles, as well as trying to pay a small tribute to the Beatles phenomenon. The Yellow Submarine is bright, fun, and colorful, which also made it a good subject to translate into Lego form.’
‘I watched the film when I was younger and was really inspired by how it oozed so much imagination – comparable to how I view Lego elements,’ added Lego’s Justin Ramsden (another non-millennial). ‘I’m also a massive fan of the Beatles, ˆhaving grown up with their music all my life, ˆso to see the Beatles in Lego form is a dream come true.’
To sum this up, they are doing this for their own pleasure, not for the kids, and they are probably going to buy the set for their children or even grand children as a pretext to get it for their collection of Beatles paraphernalia. It’s out on November 1st and the set will cost you $60!
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