Skip to content

Kanye West’s ‘Genius’ Marketing Strategy For ‘DONDA’

Kanye West marketing strategy

Kanye West, DaBaby and Marilyn Manson

Whether you love or hate Kanye West, you must admit that he always does whatever he wants without thinking about the public’s opinion, as long as this serves his marketing strategy.

On Thursday, Kanye had another listening party for his new album, ‘DONDA’ at Chicago’s Soldier Field, and besides recreating his childhood home, he invited two unexpected guests: DaBaby and Marilyn Manson.

Apparently, DaBaby replaced Jay Z on the song ‘Jail,’ and because of the rapper’s recent ‘cancelation’ due to his comments (judged homophobic) during Miami’s Rolling Loud festival, many fans got upset to see him standing next to Kanye, on the porch of the replicated house. DaBaby has recently been dropped from several music festivals such as Lollapalooza and the Governor’s Ball, but Kanye doesn’t care.

As for Marilyn Manson, did he have any reason to be there other than enjoying the grandiosity of the spectacle and the stage pyrotechnics? I honestly had never put West and Manson together, but Kanye West put himself on fire for a big finale and this must have had some strong appeal for Manson. As everyone knows, the rocker is facing multiple lawsuits and has been accused of abuse and sexual assault, by several women.

The fact that Kanye welcomed these two controversial characters on stage certainly looks like the equivalent of giving a giant middle finger to cancel culture, and a great way to increase the hype around ‘DONDA.’ Could it be some kind of ‘genius’ marketing strategy?

There was also a woman – Kim Kardashian? People are saying it was her – wearing a white veil and looking like a bride or the Virgin Mary – was he getting re-married to his ex? Who knows?

A large-scale event – no proof of COVID vaccination was required by the way and this added another layer of controversy – a reignited old feud with Drake, a change of name – Kanye just goes by ‘Ye’ now – and two controversial artists on stage with him… What else could he add to promote an album that is still not released after a third, yes a third, listening party? With Kanye West, it’s all about marketing strategies.

Leave a Comment


Support Let Me Help Inc by shopping at

The Daisy Jopling Band To Perform “Who’s Who” At The Transfiguration Church In Tarrytown, NY Sunday May 12th, 2024 7 PM ET

By admin | May 9, 2024 |

The Transfiguration Church in Tarrytown, New York Presents “Who’s Who”, original violin arrangements of iconic songs by The Who performed by the Daisy Jopling Band featuring the Sleepy Hollow High School Chamber Orchestra on Sunday, May 12th, 2024. Location: Transfiguration Church 268 South Broadway Tarrytown, NY 10591 United States Tickets are $25 and can be…

Cyborg Drummer/DJ DRMAGDN Headlining Montauk Music Fest

By admin | April 9, 2024 |

Major Label BMG Records Artist & Producer DRMAGDN Cyborg Drummer / DJ will be making his Montauk Music Fest debut this year in May. DRMAGDN will be the Official Host & MC of The Montauk Music Fest plus play headlining sets on Friday 5/17 and Saturday 5/18 from 10pm-12am at Gurney’s Montauk Resort (290 Old…

RED CARPET EVENT @ Chelsea Table & Stage 4/12/24 Featuring THE AMERICAN RELICS & DRMAGDN

By admin | March 25, 2024 |

On Friday April 12th, 2024 beginning at 6:30 pm ET  there will be a Red Carpet event pre-show sponsored by Tribeca Records at the trendy nightspot Chelsea Table and Stage located in the heart of Chelsea at 152 west 26th street (inside the Hilton Fashion Hotel) in NYC. The Red Carpet will be followed by…

Live Review: Composer Randy Edelman Live at Chelsea T&S “2nd Annual St. Patrick’s Day Massacre” 03/16/24 and Record Release in NYC

By admin | March 17, 2024 |

There was an infinite vitality of velvet green flowing deliciously through the air as Composer Randy Edelman presented his 2nd Annual St. Patrick’s Day Massacre at the trendy new nightspot Chelsea Table & Stage in the heart of NYC on March 16, 2024….. a vivacious close to the spirited Irish Parade. His music is the…

DRMAGDN: Cyborg Drummer/DJ Debuts @ Chelsea T&S With Retro 80’s Party & Red Carpet Event 4/12/24

By admin | February 29, 2024 |

BMG recording artist, producer and World renowned, Global Touring Electrifying Powerhouse, DRMAGDN: Cyborg Drummer and DJ will make his debut at the popular, trendy night spot Chelsea Table & Stage (located at 152 west 26th street inside the Hilton Hotel) on  Friday April 12, 2024 @ 9:00PM. DRMAGDN will be celebrating his high energy brand of Electronic Dance Music (EDM)…

Going Steady: New Singles 2-23-24- 2-29-24 Reviewed

By Iman Lababedi | February 26, 2024 |

dance pop, gooey confection

US Top Ten Albums Tracking 2-16-24 – 2-22-24

By Iman Lababedi | February 26, 2024 |

75K EAUs is abysmal

Our Friend Tony Orlando’s Farewell Tour

By admin | February 25, 2024 |

“I still hit the ball, I just can’t run the bases!!!”

Sneak Peaks: New Album releases 3-1-24 – 3-7-24

By Iman Lababedi | February 25, 2024 |

contenders for the best punk rock around

Child Bite, Lamb Of God, Pantera At Madison Square Garden, Thursday, February 22nd, 2024, Reviewed

By Iman Lababedi | February 25, 2024 |

A three hours of hard rock, metal not metal, swift, loud, egoless pure metal

Scroll To Top