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Jessica Lowndes Fakes A Romance With Jon Lovitz To Launch Her Video

Jon-Lovitz-and-Actress-Jessica-Lowndes-Share-Images-Videos-Together-as-a-Couple

 

It’s unbelievable what people do in 2016 to launch a new video? A music career? Canadian actress Jessica Lowndes has apparently already a sort of career in the music industry although she is better known for her role in 90210, but curiously she was trending in a lot of places yesterday. The internet was all over her private life, as she had announced her engagement with comedian Jon Lovitz, and this, despite a big age gap,… she is 27, he is 58. The funniest part of this story is that People magazine was reporting about it, the Daily Mail reported about it and E! online was all over the new romance like many other entertainment sites, while Jessica got very busy on her Instagram account to make everyone believe she had a new man in her life, a new sugar daddy… Man, the energy you have to use these days to launch a new music video! Because at the end, this was what it was all about, a video for the remix of her song ‘Déjà Vu’.

And deja vu it is, indeed… Lowndes sings like Lana Del Rey, her languid delivery sounds so much like Del Rey, she should be embarrassed, but looking at this entire story, there’s probably nothing that can embarrass Lowndes. Then the song turns into another of these generic dance floors with beats as fake as her romance with Lovitz.

I could not care less about the music or the not-safe-for-work video, but the marketing around the whole thing is interesting for lack of another word… In a few hours, the two were trending on Facebook and probably everywhere else. A lot of discussions started about age gap importance in relationships and other pointless things. We had forgotten about Lovitz, although he has at least his SNL fame, whereas Lowndes is not that well known, however, she just entered in the general public eye with this stunt, a perfect piece of news about celebrities we-don’t-care-much-about, which nevertheless worked perfectly.

Voyeurism, scandalous relationships and obviously the kind of sex you feel borderline disgusted to look at but can’t nevertheless stop watching… The stunt was successful, otherwise who would have noticed another raunchy video of a Hollywood beauty performing sex acts on an almost sexagenarian actor?

I don’t know what music career Lowndes already have and will eventually have, but is it what the music business is about now?

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