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If Adele is Powerful Enough To Change Spotify…

Adele is powerful


Adele is powerful, very powerful. Not only her album is outselling any 2021 album after just 3 days of release – she is doing better than Taylor Swift and “30” is 2021’s top-selling album in the US – but she managed to change one of the rules of the game:

“This was the only request I had in our ever-changing industry! We don’t create albums with so much care and thought into our tracklisting for no reason. Our art tells a story and our stories should be listened to as we intended. Thank you Spotify for listening,” she wrote on Twitter.

When Adele asks something, Spotify listened. The streaming company effectively removed the shuffle button as the default option when playing albums.

This didn’t please everyone, and a few people called her “controlling” and other names on Twitter. “I’ll shuffle if I Damn well please. Or skip the songs that suck,” someone wrote … ”Used to like her a lot now I find her so much of a Diva,” someone else wrote…”What a pretentious thing to request”… “why I am sensing ego ?”

You get it,… but Twitter is awful, we all know that.

But getting mad at Adele over shuffling or not an album looks ridiculous: it is honestly beside the point. “Really? your only request?” someone wrote. Couldn’t Adele better ask for something more crucial for artists? Isn’t there a much much much more important point to negotiate with Spotify? If Adele is powerful to request anything from Spotify, couldn’t she ask them to pay artists a bit more than a pittance? The question was proposed by several independent artists who are struggling and are regularly receiving ridiculous amounts from the streaming company. Let’s keep in mind that the average pay per stream is $0.004, whereas Spotify made $9.5 billion in revenue this year.

Considering that Adele’s new album accumulated 60.7 million streams in the first day it was available to play and considering that the more streams you get, the more you’ll get paid per stream, Adele must receive a hefty check from Spotify… so why would she make such a request?



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