Due to a curious coincidence, there is a common ape theme in these two new videos by Tame Impala and Coldplay, although this primate thing may be the only thing the two clips have in common.
Coldplay’s ‘Adventure of a Lifetime’ is supposed to be groundbreaking… Are you kidding, using CGI for a music video? You mean like in big Hollywood blockbusters? Yes indeed, using the same computer generated imagery than in super production ‘Avatar’, Chris Martin and his bandmates are transformed into chimpanzees thanks to advanced computer technology and about a million of cameras. The video took six months to complete, a real challenge, certainly a lot of work and probably a lot of money. The result is entertaining for about a minute, I mean we have already seen these chimps in Planet of the Apes, so who cares after a few jumps? As for the story, there is none of course, the chimps find music instruments and begin to play, it’s about it as the whole show is about the CGI animation, and the video turns as unimaginative as Coldplay’s music.
Tame Impala’s ‘The Less I Know The Better’ is a complete different story, it is a creative and sexy beast which will surprise you at each image. I am not sure of what’s going on but this mini movie surely is a psychedelic sexy trip, a perfectly packaged clip mixing sex, cheerleaders’ dance and colorful animation. The ape is a gorilla this time, Trevor the team mascot, and the visuals are even a bit risky, with a hint to bestiality between the blonde girl and the ape, unless the beast only exists in the jealous guy’s mind of course… no CGI there, only a plush ape costume and a giant King Kong furry hand, but you know what, it is a million times more interesting than the Coldplay video.
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Particle is on a mission to revolutionize the fine art industry and every work acquired by the company will be included in the “Particle Foundation,” a nonprofit that will maintain, display, and tour the collection on behalf of the community.
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