Dev09 debuts dark alterna-pop cut, “Oh Shit”
photo: Angelo Kritikos
Dark, brooding and somber, 21 year old Dev09 arrives with her alterna-pop cut, “Oh Shit,” premiering on NYLON who deemed it a “sick new track.”
With lyrics spiralling through an rnb-infused bass line that is tangled over a re-worked guitar riff, the song is about “disassociation,” and explores her own personal journey with addiction and struggles with mental health. She went on to explain to NYLON how the song speaks of “isolating yourself from everyone, so you don’t have to deal with the pain you’re causing them when you hurt yourself, because that shit gets to be unbearable. [It] just sort of takes you through blurry moments of my life, from the time I had seizures in front of my parents at home, to driving off oxys, to getting locked into hospital rooms and being forced into residential treatment.” The release follows the genre-bending and stripped-down, “Bored“, which was her first release in 3 years.
It’s always been about music. Born in South Bend, Indiana, the 21-year old Dev09 sang before she could talk. Sing-alongs to Frank Sinatra on car rides, to Verdi at dinner, and to all of the Nina Simone and Wilco, New Order, Nirvana, English Beat, Libertines, and Charlie Parker that played when her mom was cooking are among Dev’s best childhood memories. Her favorite toy was a microphone. A decade of cello lessons began at age three.
Trading her cello for a guitar in middle school, things changed for Dev even as they stayed the same. A$AP Rocky replaced Sinatra, but Dev kept writing and singing. Excited by new hip hop idols, she reached beyond Indiana for collaborators without ever leaving South Bend. In fact – she tweeted at A$AP Yams, the founder of the A$AP Mob, how many retweets she would need for him to escort her to senior prom. His response, “1K boo” is now one of her several tattoos. Unfortunately, Yams died shortly after their exchange, but the experience connected the teen vocalist with A$AP Ferg’s producer, Stelios Phili.
Dev collaborated long distance with Phili, and released her breakout single, “You Made Me.” Called “sparse and stylish,” this mashup of hip hop and club pop was named one of 2015’s best songs by Pigeons and Planes.
Seizing the moment, Dev followed the success of “You Made Me” with a move to Los Angeles—a fast and furious beginning cut short by her bi-polar II diagnosis and rehabilitation in 2016. Fully recovered, Dev signed with 300 and is already back to doing what she loves. Her forthcoming EP sees Dev navigate her journey with mental health – touching on things like addiction.
“Oh Shit” is available via 300 Entertainment.
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