HEAR: Outside –
“one of Nigeria’s preeminent musical ambassadors” – Pitchfork
“[Outside is] the vocalist’s most cohesive sonic statement yet” – Vogue
Today, Afrofusion artist Burna Boy is back to share a new video. “Ye,” one of the standout tracks from his recent project Outside
, receives a visual treatment that finds Burna Boy dancing and grooving along to the song against a futuristic, neon-lit backdrop. The visual, which premiered via The FADER
, is a representation of Burna Boy’s role as an innovator, threading together aspects from multiple global styles into his own Afrofusion sound.
Burna Boy was born in Port Harcourt City and started producing music when he was ten years old. After graduating from school, Burna relocated to London for university. After two years, he dropped out and moved back to Nigeria to pursue his passion. A creative by the name of LeriQ allocated studio space for Burna to record and produce. His father always listened to dancehall and reggae music, an early influence and integral part of his musical style. Burna’s grandfather managed Fela Kuti for the first 15 years of his career, a relationship that would come to shape Burna’s sound and his understanding of himself as an artist that represents Nigeria, and more broadly Africa, to the world. Burna Boy classifies his own music as Afrofusion, a genre he coined.
Watch “Ye” above and stay tuned for more from Burna Boy coming soon.