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21 SAVAGE ANNOUNCES SECOND ALBUM I AM > I WAS OUT FRIDAY DECEMBER 21

21 SAVAGE

 

LAUNCHES FIRST MERCH DROP

 

RECEIVES FIRST TWO GRAMMY AWARD® NODS

(Los Angeles, CA – December 10, 2018) He’s back with a vengeance…

Multiplatinum-certified rapper, artist, and visionary 21 Savage returns with one of the most anticipated hip-hop albums of 2018 and his second full-length, I Am > I Was [Slaughter Gang/Epic Records], on Friday December 21, 2018. Without notice, he surprised the entire industry and the culture at large by personally breaking the news on social media.

Additionally, he shared the cover art on his Instagram.

I Am > I Was marks another evolution for the Atlanta trailblazer. His razor sharp flows, clever ad-libs, smooth delivery, big screen-ready lyrics, and incisive hooks cut deeper than ever before. At the same time, he gets more personal and, as a result, more powerful.

This is 21 Savage.

To commemorate the album, a new collection of high-quality branded apparel and accessories has been released on the 21 Savage official online shop. For more details, visit HERE

He also just garnered his first two GRAMMY® Award nods. 21 Savage is nominated in top categories such as “Record of the Year” and “Best Rap/Sung Performance” for his feature on the definitive smash “rockstar” alongside Post Malone.

In addition to the online shop, a Pop-Up experience featuring exclusive merchandise will be open for one day only, on December 16, 2018 in Los Angeles, California. The Pop-Up will be held at DOM Gallery, located on the corner of Melrose and Fairfax, 700 N Fairfax Ave, Los Angeles, CA 90046 from 3:00pm-8:00pm. Admission to the Pop-Up is free to the public.

 

Coinciding with the album release, 21 Savage is also introducing his new brand development partner Epic Rights, who will manage all efforts on e-commerce, retail branding and licensing, VIP experiences and more, to continue building the 21 Savage brand to new heights.

21 Savage trail-blazed with his first major release 2017 with a bold and brilliant sound. Now, he’s ready to change the entire game…

With an unapologetic flow, bulletproof bars, and deadly hooks, 21 Savage left an indelible mark on hip-hop as a true original. His full-length debut, Issa Album, clinched #2 behind Jay-Z’s 4:44 on the Billboard Top 200, earned a gold certification from the RIAA, and garnered widespread acclaim from PitchforkXXL, and more. At the same time, it produced a string of definitive hits for 2017, including the triple-platinum “Bank Account.” Within months of its release, he returned to the top of the charts on the collaborative epic, Without Warning, alongside Offset and Metro Boomin. It landed at #4 on the Billboard Top 200 and yielded the platinum “Ghostface Killers” [feat. Travis Scott]. Simultaneously, he featured on the year’s biggest hit, Post Malone’s six-times platinum “rockstar” and joined his collaborator for a sold out summer tour. Showing a greater 21 SavageI Am > I Was, brings us closer and takes it to the next level all around.

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