Skip to content

2 CHAINZ NEW ALBUM ‘RAP OR GO TO THE LEAGUE’, A&R’d BY LEBRON JAMES, ARRIVES TODAY VIA DEF JAM RECORDINGS!

2 CHAINZ

 

LISTEN TO ‘RAP OR GO TO THE LEAGUEHERE

SUPPORT FOR NEW ALBUM DRIVEN BY APPLE MUSIC, SPOTIFY, YOUTUBE MUSIC, TWITTER, ESPN, HBO SPORTS, TIDAL’s CRWN, AND MORE

WATCH 2 CHAINZ AND MARSHA AMBROSIUS’ EMOTIONAL PERFORMANCE OF “FORGIVEN” ON FALLON HERE

Capping weeks of anticipation, 2 Chainz, the multi-platinum, Grammy Award®-winning MC and “One of the Very Best Rappers Alive” (Noisey), releases his eagerly awaited fifth studio album today, RAP OR GO TO THE LEAGUE, A&R’d by LeBron James, via Def Jam Recordings.

Activations involving Apple Music, Spotify, YouTube Music,Twitter, ESPN, and more – have positioned RAP OR GO TO THE LEAGUE as the first major hip-hop album event of 2019.  Also book-ending the album release: appearances by 2 Chainz last night on NBC’s The Tonight Show Starring Jimmy Fallon; with LeBron tonight on HBO Sports’ The Shop; and Sunday night on hip-hop culture MVP Elliott Wilson’s Tidal interview series CRWN, to be live-streamed at 9:30 p.m. (ET) from Chainz’ hometown Atlanta. Also, set to launch a new interview series in partnership with YouTube Music called “Crate Talk” next week.

RAP OR GO TO THE LEAGUE, Chainz’ most personal, most lyrical, most soulful long player to date, challenges the notion that the only way out of the inner city is either to become a rapper or a ball player. The new album flips that trope on its head, celebrating themes of black excellence, the power of education, and entrepreneurship.  (In fact, 2 Chainz has done it all, earning a full ride to college for basketball, grad­uating at the top of his class, and becom­ing a successful rapper and businessman.)

As long time friends and fans of each other, 2 Chainz and LeBron represent the true inter­section of music and sports. They have collaborated for Apple Music on 2 Chainz x LeBron James RAP OR GO TO THE LEAGUE, an exclusive in-depth conversation between two reigning titans in their respective fields. Three trailers for the interview have already dropped, which have generated over 5 million views on social media, tens of thousands of comments and even more LIKES, while igniting a massive social conversation about the new album.

Spotify got into the game with a giant billboard reveal in New York City’s Times Square of the RAP OR GO TO THE LEAGUE album artwork. Twitter Music followed up with the launch of a custom emoji mirroring the yellow milkcrate on the album cover.

ESPN has stepped up bigtime in support of RAP OR GO TO THE LEAGUE.  In addition to an unprecedented series of music syncs in their NBA promotional spots, the sports network has integrated 2 Chainz across all of their flagship shows, including an interview on First Take this week.

RAP OR GO TO THE LEAGUE is 2 Chainz’ first new studio album since Pretty Girls Like Trap Music, his RIAA platinum #1 release of 2017.  That LP has netted over 2 billion streams after spinning off three consecutive RIAA multi-platinum hits: “4 AM” featuring Travis Scott; “It’s A Vibe” featuring Ty Dolla $ign, Trey Songz and Jhené Aiko; and “Good Drank”featuring Quavo and Gucci Mane

In addition to music, 2 Chainz’ cultural influence continues to grow. His wildly popular tv show Most Expensivest on VICELAND moves into its third season in 2019 with 20 new episodes (season premiere TBA); view the series trailer HERE.  Chainz’ sneaker collaboration with Versace called “Chain Reaction” hit stores in the spring 2018, and was their most popular shoe of the year.  In October, 2 Chainz launched his own cannabis brand, GAS Cannabis Co. available now throughout California HERE.  Most recently, he starred with Adam Scott in the Super Bowl LIII Expensify tv spot, “the world’s first Super Bowl commercial you can expense.”

ABOUT 2 CHAINZ:
Following his run as a founding member of Def Jam duo Playaz Circle from his native Atlanta, 2 Chainz’ name was on everyone’s lips in 2012, when he stole a verse on Mercy,”fellow Def Jam artist Kanye West/G.O.O.D. Music’s RIAA triple-platinum #1 R&B/#1 Rap hit (from Cruel Summer).  In August 2012, Chainz arrived as a Def Jam solo artist with Based On A T.R.U. Story, his debut album.  B.O.A.T.S. entered Soundscan at #1 and was certified RIAA gold.  Its success was fueled by the RIAA platinum #1 “No Lie” featuring Drake, the double-platinum “Birthday Song” featuring Kanye West, and double-platinum “I’m Different.”  “Mercy” was subsequently a Grammy® nominee for Best Rap Song and Best Rap Performance, while B.O.A.T.S. was nominated for Best Rap Album.  Chainz’ dominance was extended when the sequel, B.O.A.T.S. II: Me Time entered the Soundscan hip-hop chart at #1 in September 2013, and spun off the RIAA gold single, “Feds Watching”featuring Pharrell.

In 2016, Chainz brought it back to his essence with a series of mixtapes that dominated the streets: Felt Like Cappin, Daniel Son; Necklace Don, and Hibachi For Lunch.  Also in 2016, he released the lauded collaborative album ColleGrove with New Orleans hip-hop luminary Lil Wayne.  Critics agreed that 2 Chainz conquered 2016, with the New York Timesproclaiming “all hail our greatest punch line rapper, 2 Chainz.”  The year was capped off with his first Grammy Award, Best Rap Performance for his verse on Chance The Rapper’s hit song “No Problem.”

With momentum on his side, 2 Chainz released his first solo album since 2013: Pretty Girls Like Trap Music (June 2017) was accompanied by a 35-city tour of North America through September.  Chainz’ TV appearances included visits with Jimmy Kimmel (HERE), Jimmy Fallon (HERE), and Trevor Noah (HERE).  2018 brought the EP releases The Play Don’t Care Who Makes It (February, with the RIAA gold “Proud” featuring YG and Offset), and Hot Wings Are A Girl’s Best Friend (November), pointing the way to the release of Chainz’ fourth solo album, RAP OR GO TO THE LEAGUE on March 1, 2019. Chainz’ impact on popular culture encompasses not only music but his Most Expensivest cable tv series on VICELAND, his “Chain Reaction” sneaker collaboration with Versace, his GAS Cannabis Co. brand, and his Super Bowl LIII Expensify tv spot with Adam Scott.  TheRinger.com was inspired to write: “Forget Mount Rush­more – 2 Chainz deserves his own national monument. This year dude is top five humans of all time.”

WWW.2CHAINZ.COM

FOLLOW 2 CHAINZ
INSTAGRAM TWITTER FACEBOOK

Leave a Comment





Amazon_Smile_logo
LET-ME-HELP-LOGO

Support Let Me Help Inc by shopping at smile.amazon.com

Creem – America’s Only Rock ‘n’ Roll Magazine, Reviewed Issue By Issue – October 1972 (Volume 4, Number 5)  

By Steve Crawford | May 19, 2022 |

We leap ahead almost a year

April Rose Gabrielli At Cafe Wha, Wednesday, May 18th, 2022, Reviewed

By Iman Lababedi | May 19, 2022 |

A flatout triumph from a major performer

Brief Encounters: New Albums 5-13-22 – 5-19-22 Reviewed

By Iman Lababedi | May 18, 2022 |

New Wave pop bliss out

Haim At Madison Square Garden, Tuesday, May 17th, 2022, Reviewed

By Iman Lababedi | May 18, 2022 |

I WISH I HADN’T GONE

Cruel World Festival, Sunday March 15th 2022

By Alyson Camus | May 18, 2022 |

a time-capsule type of roster

Creem -America’s Only Rock ‘N’ Roll Magazine, Reviewed Issue By Issue – November 1971 (Volume 3, Number 6)

By Steve Crawford | May 17, 2022 |

“Sure, we don’t pay much but then who else do ya know who’ll publish you?”

Gov Ball 2022 Set Times And Recommendations

By Iman Lababedi | May 17, 2022 |

in the immortal words of Jason Isbell to me at Gov Ball a coupla years ago: “let’s do this…”

US Top 10 Singles Tracking 5-6-22 – 5-12-22

By Iman Lababedi | May 17, 2022 |

one of the great top tens of the 2020

US Top 10 Albums Tracking 5-6-22 – 5-12-22

By Iman Lababedi | May 16, 2022 |

old school Puerto Rican underground sounds

Going Steady: New Singles 5-13-22 – 5-19-22

By Iman Lababedi | May 16, 2022 |

a masterful pop about loving a drug addict

Scroll To Top