Taylor Swift Sales Down By 25% From 2015

Written by | September 2, 2019 11:07 am | No Comments

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“Lover earned 867,000 equivalent album units in the U.S. in the week ending Aug. 29, according to Nielsen Music. Of that sum, 679,000 were in album sales. Both figures are the largest registered for any album in a single week since Swift’s reputation debuted with 1.238 million units in its first week, of which 1.216 million were in album sales (in the week ending Nov. 16, 2017).”

-Keith Caulfield in Billboard Yesterday…

In a pretty clear mirror of her friend Ed Sheeran, Taylor is doing better than anyone and is still hemorrhaging listeners. Best selling album so far this year? Yes. Second most streamed album of all time? Again, yes.  BUT, still, the numbers don’t compare with reputation, given the huge shove she herself has given the album, it appears to me on the downside and really, it is Tay Tay back on planet earth of popstars.

That’s a huge loss, as well as a huge success.

 

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