Oginalii tackles freedom of choice in new single “No Littering,” streaming now at Atwood Magazine
ASHVILLE ROCKERS OGINALII UNVEIL TIMELY NEW TUNE “NO LITTERING”
VIA ATWOOD MAGAZINE
SINGLE AVAILABLE DIGITALLY NOW
DEBUT LP CAUSE AND AFFECTION SET FOR RELEASE APRIL 9TH
“With complicated arrangements and forward-thinking attitude and lyricism, Oginalii is taking the predictability out of rock music while holding onto the community and cultural aspects that make it such an enduring genre.” – EARMILK
“Oginalii frontwoman Emma Hoeflinger is a rock ‘n roll powerhouse–and don’t you forget it.” – PopDust
Nashville-based Oginalii (pronounced “oh-gan-ALL-ee” and which translates to “my friend” in Cherokee) are back with “No Littering” the second single from their forthcoming debut LP Cause and Affection, set for release on April 9, 2019. “What started as a song about freedom of choice became one of the most challenging songs I’ve written lyrically,” says frontwoman and shredder Emma Hoeflinger. “I didn’t want anyone to feel alienated by the topic. You can be religious, atheist, loving, caring, and still not have to have kids. That’s not your identity as a woman. We were all a miracle to someone at one point as a child and that doesn’t mean you stopped being one. Together we all created a song that has my favorite blend sonically. We pushed ourselves with the progression of the song and gave the message a platform to stand on. I hope this song can be a reminder to all the beautiful women out there of your inner power.”
“…the next few years promise to be critical to the debate over reproductive rights in the United States. It is as important now, as in any other era in history, that men and women raise their voices to the loudest decibel in expressing support for freedom of choice – a woman’s right to control her own body,” says Atwood Magazine in yesterday’s premiere. The most powerful tool we have at our disposal is our vote, but while we wait for the 2018 midterms and then the 2020 election, people from all over the country are speaking up and speaking out – through art, protest, music, and more. Nashville’s Oginalii are one such example of artists using their medium as a vessel not only for self-expression, but also for sending a message: Their dark and driving song ‘No Littering’ is a passionate, edgy anthem for the freedom of choice. A moving piece of energy and emotion in its own right, ‘No Littering’ kicks ass and kickstarts an important conversation that Americans should be having at every dinner table across the nation. Provocative, dark, and burning with inner fire, Oginalii’s latest single demands that we address this topic with the magnitude and gravitas it deserves.”
Singer/guitarist Hoeflinger has been creating music as Oginalii since 2013, and in the years that have passed her sound has evolved, just like anything else. The project’s first form was acoustic music—Hoeflinger and her guitar against the world—but a night of noodling around on an electric guitar changed it all. The young singer-songwriter was fascinated with the new color palette, so to speak, and shelled out $100 for a knock off Les Paul.
“Each new guitar and pedal gives you some new insight into a song, melody, story, or whatever the hell happens,” she explains. “I guess for me I need this ‘new’ feeling that keeps me interested and wanting to create more regardless of what’s under your feet.” In the coming years, Hoeflinger continued to progress as a musician, and her band grew along with her. Now, with two EPs (The Grey and self-titled) under her belt, she feels more confident than ever.
Backed by Ryan Quarles (guitar), Simon Knudtson (drums) and Emma Lambiase (bass), Oginalii oscillates between kick-your-teeth-in sludge rock and hazy psychedelia, anchored by Hoeflinger’s smooth yet fierce vocals. Set in Led Zeppelin roots, she channels strong contemporary females like Karen O, PJ Harvey, and St. Vincent’s Annie Clark. “Annie Clark is the epitome of what it means to be a pioneer in females in music,” she declares. “I want to be an Annie Clark—someone who’s a fucking badass that you’re watching just melt face up there and take no prisoners.” This is the sentiment she brings with her on the road, as well as in the studio. As Oginalii fleshes out its debut full-length album, Hoeflinger is looking within herself for inspiration. When she writes, she does a lot of subconscious singing—letting the words flow from her without thought. During a particular session, she meant to say “cause and effect” but “cause and affection” came out of her mouth. It was her “a-ha” moment, and the concept of the band’s new chapter was born.
“The album is about learning and growing as a person and loving yourself throughout it all,” she explains. “Figuring out how to be okay with your faults, realizing some of those things you fuck up on are the best parts about you, and learning how to let those things shine through.” Rock & roll is more than music—it’s a vibe, a culture, a community—and Hoeflinger is ready to continue to evolve along with it.